Yeah that's the path we're on right now. The challenge is to understand what the majority wants though. We thought including a private group of VIP members, so we can discuss the topics.Stev wrote: ↑Sat Apr 23, 2022 8:56 am I would like to share a few general thoughts with you.
I think, if this club is to be successful, you need to get down to the lowest common denominator. That sounds negative, but it is not. Let's take the topic of sex, for example. Some find the idea of mixing sex and BDSM attractive. I assume that this is not the majority. For others, it's a no-go. From that point of view, it would be wise not to include such scenes. Without those scenes, some may not have that particular fantasy fulfilled, but can still get pleasure from the film. With these scenes, you lose some of the viewership. When the club eventually gets big enough, you can make special short clips in addition to the actual movies that also fulfill the desires of a smaller portion of the community. After all, when the club is big enough, that part is also big enough that it's worth producing especially for them. The rest of the club will ignore such short clips.
So I think it's wise to start without content that is too specific, but that everyone can agree on. Then you can build on that.
Great points Stev! Here's what we've done (and doing) about the issues you mentioned:Stev wrote: ↑Sat Apr 23, 2022 8:56 am One more thought about the Graias subscription model. I have written before that I see some basic weaknesses in a subscription model. Some/many will take advantage of the subscription in such a way that they sign up for a month, then download as many clips as possible, and then cancel again to repeat the game a few months later. Even if one does it this way every other month, he saves 50%. One way to prevent that is to produce such good content that customers can't wait (or don't want to cancel). This is not easy.Or by offering advantages to existing customers. One such advantage could be that the subscription becomes cheaper from month to month. After half a year, for example, it could cost only half as much and then remain at this level. When the customer has reached the point where he has "earned" this discount, he will consider giving up this advantage by canceling, because he won't get it back anytime soon. You could also consider other ways to reward longer customers.
Just my two cents on this...
- There are studies on internet that compared perpetual and subscription model together based on statistics. I don't know if those studies can be relied on for porn industry or not, but my overall understanding is that subscription model is still more profitable in the long term. So the group that you described aren't large in number to offset the profit made by loyal members
- Each month we control the available videos to members with updating the Graias Menu (which is the catalog of all videos for a particular month) In the beginning our content is limited but as we go further, we can circulate the content so it would benefit the long term members.
- As a member you have Graias key (something like a password), which identifies how long you've been a member, how many movies you bought and other key performance indicators so we can calculate a number for each member's credit. With the amount of credits a key holder have, offering advantages such as screen writing is possible.
- Last but not least, the business model of VIP club, is neither subscription nor perpetual. It's a combination of both and no member is required to pay for anything "monthly".
Does that mean it's the best business model possible? absolutely not! That's why I'm sharing it with you to see how you criticize it.
Take care.
